What if your greatest opportunity lies in turning unseen problems into market-defining moments?
At Alternative Uses we partner with ambitious founders, VCs, and agency leaders to do just that through Narrative-Led Market Design.
We build the strategic story that creates and shapes new markets, unlocking explosive growth
Testimonials
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Working with Alternative Uses has been a game-changer for our business. Their ability to identify and tackle problems we didn't even know existed was impressive. They truly excel at strategy and category design, leading us to new heights of success!
The team at Alternative Uses is phenomenal! Their innovative approach to finding and solving problems has helped us redefine our business strategies. We have seen significant growth and improved market positioning thanks to their exceptional skills.
Alternative Uses provided us with invaluable insights and strategies that transformed our business operations. Their expertise in category design and problem-solving is unparalleled, and we are grateful for their support and dedication to our success.
Category Design
A facilitated, co-creation approach to building category defining POVs. Instead of competing, we identify and solve 'the' problem to create entirely new market spaces and value.
Narrative- Led Market Design
An approach to creating the dominant narratives in an existing market, especially when none are currently present. This approach enables companies to take a clear stand, and take ownership of poorly defined, nascent or changing categories.
Problem Led Brand Strategy
An approach to brand and agency creative strategy that emphasizes uncovering hidden problems and insights to drive unique, and meaningful communications.
Mike Bruno CEO/Founder
Mike is a Category Designer with a background in psychology and communications strategy. He finds hidden problems and unspoken truths, and connects those with companies, brands and products to drive businesses and, importantly, the people they serve.
Mike’s style of working is simple, straightforward and playful. His work is equally influenced by the behavioral sciences, business theory and imagination. Carl Jung on one shoulder, and Dav Pilkey on the other.
Mike’s work has been featured in Advertising Age’s “Book of Tens,” has been awarded numerous industry accolades and has driven double digit brand growth for dozens of clients.
Outside of work, Mike is a frequent guest lecturer at NYU and The New School, a hockey coach to five year olds, and a father of two boys. He lives in Westchester, NY with his wife, kids and backyard ice rink.